Project

We believe that a Germany-themed concept holds tremendous potential. In many ways, this brand will be both distinctive and instantly recognizable. It will open the door to many unique design opportunities while maintaining a cohesive overall identity.

With “Germany” as our central theme, we have developed three main strategies: 4x Germany, The Art of Streetside Shopping, and Contrast & Continuity in Architecture and Public Spaces.

Guided by location, scale, routes, and function, we have defined four distinct signature zones, each reflecting a different atmosphere of a German town. At key points, these elements overlap, creating layered moments within the fabric of the city.

Client

Chengdu Beixin Knowledge City Real Estate

Program

600.000m2 Masterplan，Façade Concept Design for Commercial Buildings

Stages

2014 Concept Masterplan, 2014 Façade Concept Design

Team

Reza Al-Kaabi, Pinar Bozoglan, Olaf Gerson